Net bugs all around the world feel lucky. The mysterious ‘Google Posts’ have added another feather to their hat. A superb comeback to the SERPs with the fascinating features of GIFs and videos. Excited?!! Let’s have a quick glance at all the goodies in store for you.
- Google posts back with a bang- Yes, we are talking about the ‘experimental’ features of the Google ‘Posts’. Initially originating during the US Presidential election last year, these ‘Posts ‘couldn’t score much of a fan following. After the failed debut, they have made an ‘on-and-off’ appearance from the SERP. Now, resuming their position in the searches for several sports team including the Boston Red Sox and the New York Yankees, the Gifs and the Videos are the latest trending stuffs to come in the frame.
- The pioneer of ‘paid voice search’ – Google took a huge leap. The latest release ‘The Beauty and the Beast’ saw its publicity in the form of an unsolicited advertisement, i.e. an ad to the world but not for Google. This discovery done by the Google Home, is the intelligent assistant device by Google. This ad has been detected by the AI Roberts to be the future of ‘voice PPC’.
Get information at the blink of an eye – This is the latest technique by Google to get its users back on the board. The ‘shortcuts in search’ are a new means of discovering quick answers via a set of tapable shortcuts within its Android App. But the prime question remains what impact will this new feature have on SEO? Clark Boyd provides an answer by investigating the new feature on Search Engine watch, taking into account its effects on search rankings, what paid placements might look like and the most importantly whether Google can retain back its fan following ?
The interesting part of the story remains that the marketers, in spite of gaining knowledge about the hip technologies, are not willing to invest in these. Reports state that out of the 550 marketing executives 65% of them have no plans in investing in the technologies like 360-Degree Video, virtual reality (VR), augmented reality (AR), chatbots and beacons in 2017.
So, what makes the marketers skeptical about investing in the modern technologies?
The AI Roberts have tried to investigate the reasons behind the disinterest of the marketers in investing in modern technologies and to search for the alternative sphere of investment.
The latest reports by Google – According, to Search Engine Land, the Google site search, which is an internal site search product, and is the product of Google’s search technology, is almost on its verge to decline. Its replacement is confirmed by Google’s ad-powered Custom Search product, or its latest Cloud Search. All the viewers will now be directed towards the Cloud Search.
The concluding words are by Google as stated to the Search Engine Land: We are winding down the Google Site Search product over the next year, but will provide customer and technical support through the duration of license agreements. For GSS users whose contract expires between April 1st and June 30th, 2017, we are providing a free 3-month extension with additional query volume to allow more time for them to implement the necessary changes to their site.