The fruit of patience is sweet. This saying is exactly proven true for the SEOs and the Web-Content makers. Just a pause for a few months and Google will come up with the launch of its mobile-first Index. Announced by Gary lllyes at the SMX West conference, the most hyped mobile-first index was going to launch this year, but the plan changed later. In order to get state-of the art infused techniques, it is worth waiting for a few months or quarter. Well, let the SEOs and Content makers have their share of waiting. Till then, let’s have a short introduction about the mobile-first index.
What is the fuss all about? A little bit of reference is needed before digging deep. Firstly, it is important to differentiate between “mobile friendly’’ and “mobile index”. A site can be in the mobile index without being mobile friendly. Again, mobile index leads to the rise of three types of scenes:
- Responsive sites
- Without a mobile site
- Demarcation of mobile and desktop sites.
Talking of Responsive sites, the content won’t be affected much with regards to indexing. The content will be same in the desktop as well as in the mobile. Matters, like the dropped down menus are still of less importance in the computer but shouldn’t devalue its worth in the mobile.
The good part of the story remains that this mobile first indexing is applicable to sites which doesn’t have ‘mobile- friendly’ pages. They won’t get the ‘mobile- friendly ‘designation but will be placed lower in the ranking. That hardly matters because they’re already not ranking as well as mobile friendly sites.
The story so far: By now, it is comprehendible as why there is immense wait for the mobile first index. To delve deep, the urgency was felt from 2015, when more than half the Google searches were occurring on mobile devices. To be more precise, the mobile version of the web content was the prime index and the rank results would be the same for both the mobile and desktop users. To get a more precise picture, this initiative by Google is aiming for a quality neutral launch. Since the mobile has a few less token than the desktop, the users won’t have to compromise with the quality of search results. There shouldn’t be any missing signal in the mobile web. The cherry on the cake is a new page speed measurement process by Google, which is dedicated only to the mobile sites because speed measurement isn’t relevant in the desktop speed page.
In the end – Truly, a remarkable initiative by Google. As they say, all good things come with a price; these are the things to remember for the SEOs and the Web content makers to prepare for the mobile – first Index:
- The mobile site should have the content which they want to rank for.
- The structured data should be on the mobile site.
- Rel-annotations should be there in the mobile site.
So, just wait for a few months and get the data content you need by just a single tap on the phone.