This is a lesser-known yet incredibly powerful technique for building up the organic traffic search of your business. Many research studies display that long tail keywords are very easy to get ranked for, also to bring in more combined traffic, and to lead to better conversions and thus, more customers as compared to simple head keywords.
In this blog, we are going to discover in detail what actually is long tail SEO and if you should apply this technique as a part of your keyword strategy or not.
Understanding what is long tail SEO:
To better understand, what long tail SEO, we must first understand the different keyword targeting strategies:
When SEOs conduct research for keywords they mostly pay attention to the following three core qualities:
(And we highly recommend them too)…
- Volume of search: the average number of times that people have searched for that given particular keyword, during a certain point of time. This will naturally mean that the larger the search volume a keyword has, more will be the number of visitors to the site that you can bring, by targeting these keywords.
- Competition: how hard or easy it is to outrank the competitors within the industry with one particular keyword.
- Relevance: the more relevant a keyword is to the specific product or service, or to a website topic the better are the chances of visitors who have found your site on the search engines with this keyword, will actually convert and be paying customers.
At the very beginning of the World Wide Web, the early SEO adopters used to target keywords which have high search volumes. But the problem being that in those times competition was not so fierce, thereby making it pretty easy to sneak their way into the top 10 ranking list of most search engines, with the SERP (search engine results page) and this could be achieved with any keyword available.
During those times, relevance was not a huge concern for most SEO professionals, mostly because of large traffic volumes. For instance, when you are in the top 10 with a keyword that has more than 100000 searches per month, and the CTR for your site (click through rate) for this particular keyword is only 3 percent, then you will still manage to get around 3000 views per month. And if you can make your way to the top 3 results with this same keyword, then your site’s CTR will increase to be 30 percent. That means that you will be receiving more than 30,000 visitors per month for that single keyword. However, there are chances that some of those visitors will actually find what they are searching for, on your own site and will convert to be paying clients.
But things are not so easy these days. As per Netcraft’s March 2016 Web Server Survey, the number of websites on the internet in total has reached to a whopping more than a billion (1,003,887,790)! This in comparison to only 603,367 websites that were registered in the late 1996.
With such a huge increase of the internet space the competition between products, services and websites have risen to an unimaginably high level with online marketers in a battle for the most popular keywords.
Moreover, the evolution of the search engine algorithms also have much to do with this change of scenario. In the late 90s only buying a few links would get you to the top 10 results page just like that. It was that easy. But today this is considered as SPAM and will be counterproductive for your website instead of moving it up the SERP ladder.
That is why modern day SEOs have been focussing a lot more on the other two factors related to keywords – relevance and competition. And this is how long tail SEO has come to exist.
The disadvantages of long tail SEO is that they have a relatively much lower search volume that the head keywords that are of 1 or 2 words. But the good side of them is that they can be applied successfully to businesses of any size or any market niche.
Here is how it works:
It has a high ranking potential:
Long tail search traffic scope is better
This will ultimately lead to high rates of conversions!
How to find long tail keywords:
Here are a few ways you can get long tail keywords –
- Keyword ideas: generates long tail keywords and also their search volumes based on the entire term or phrase
- Hot keywords: gives suggestions about keywords based on the website’s existing traffic, thereby giving you keywords that very relevant and specific to your needs
To learn more about long tail keywords and effective SEO strategies talk to our experts at professional SEO services in Kolkata or stay tuned for regular updates on this blog.